Every company launching a product or a service needs to have a brand name. Branding is an important part of every marketing strategy and definitely improves the products recall and visibility in the market. When a client or someone launching a new product in the market looks for a brand consultancy service then these are some of the features that the a good marketing agency should offer are the branding must reflect the image and the message that the company wishes to relay through the product. The creative agency Auckland must help the client to create a mission statement that will mirror the reason for the product or service and the value addition of the brand in similar product categories. There are also press release sites that work with brand consultancy agencies to post their client’s press release online to reach a wider audience. Sponsoring events or charities is a favorite strategy used by branding consultants. This gives ample publicity and an article on the event can be released to the press. Effective branding can make a success of a launch and after that it is the quality and the utility of the product or the service that sees it.